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Designing our Future

Thursday, October 16, 2008


Hawken's Opportunity of Insignificance and William McDonough's TedTalk both relate businesses and the environment in some way. To be honest, I can't seem to grasp any especially strong connections between the two, probably because they both had too much information to fully understand and then compare... so I'm trying my best here to write out what I think was important to me.

As we talked about in class last time, their purposes tie in with Ishmael, the idea of takers and leavers. What they're trying to do is to lessen the taker culture and not take so much from our environment so we will be sustainable and leave enough for the many generations to come.

If we want to change, it's hard to say "let's do it", and then do it. Everything has to start from the source and the design from the very beginning. Hawken wrote about medicine and how the process is now, the way that's promoted is that when you get sick, you buy medicine or go to the hospital, and it actually takes up more resources and money to do that rather than research and use medicine that will protect us from getting sick in the first place. We should support the new ideas of making new designs with good intentions behind them that will help our planet's sustainability.

Something that also stuck to me is the definition of "growth" and "development". What most corporations are doing and striving for is "growth", but what we should really be aiming for is the quality and long-term improvement in development. Starting with intelligent designs, we'll be able to make good business and good environment co-exist.

1 comments:

  1. Coco said...

    I really like your simple and too the point ideas :)
    yes i agree with you, i alsop didnt really get how to conenect them alot so i connected it to everywhere around. :)

    October 17, 2008 at 3:02 AM  

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